Past Editions – 2020

2019 Edition
The first edition of MIP Business Game took place on October 26th – 27th 2019 at the Radisson Blu Hotel (Milan). 100 brilliant students competed in 4 different challenges to impress the juries and seize a win!
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Corporate Partners
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Applications
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Different Universities
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Nationalities
Corporate Partners
Collaborations

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First Edition Winners
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Carolina Boni (Università di Modena e Reggio Emilia, Management Engineering) and Nelli Rikitianskaia (Politecnico di Milano, Management Engineering) won the 2019 MIP Business Game!
Challenges

Day 1 | Supply Chain Challenge

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L'Oréal asked participants to simulate a cross-functional meeting between the Marketing, Demand Planning and Production Planning functions in order to define a common strategy for the next product line to be launched on the market.

Day 1 | Data Challenge

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Reply asked participants to analyze the impact of shipping policies on “New Customers” acquisition considering exogenous (i.e. seasons, holidays) and endogenous variables (i.e. promotions, discounts) through the use of a given sales dataset.

Day 1 | Retail Planning Challenge

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Luxottica asked participants to find new ways to enhance the customer experience of the Smart Shopper (an in-store digital interactive tool), focusing on differentiation, value creation and E2E planning.

Day 2 | Financial Services Challenge

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BNP Paribas asked participants to develop innovative ideas on how the bank can tailor its business offer to satisfy the needs of younger generations. The competition focused on interaction channels, alternative payment systems and innovation.

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