Day 1 | Supply Chain Challenge
L'Oréal asked participants to simulate a cross-functional meeting between the Marketing, Demand Planning and Production Planning functions in order to define a common strategy for the next product line to be launched on the market.
Day 1 | Data Challenge
Reply asked participants to analyze the impact of shipping policies on “New Customers” acquisition considering exogenous (i.e. seasons, holidays) and endogenous variables (i.e. promotions, discounts) through the use of a given sales dataset.
Day 1 | Retail Planning Challenge
Luxottica asked participants to find new ways to enhance the customer experience of the Smart Shopper (an in-store digital interactive tool), focusing on differentiation, value creation and E2E planning.
Day 2 | Financial Services Challenge
BNP Paribas asked participants to develop innovative ideas on how the bank can tailor its business offer to satisfy the needs of younger generations. The competition focused on interaction channels, alternative payment systems and innovation.